Article 5
This research blog entitled “Using Company Databases for Marketing Research” is by Byron Cooke who is a student at Capilano University in the School of Business BBA program. The assignment was done for...
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1. Malhotra, Naresh K. Peterson, Mark. Basic Marketing Research: a Decision-Making Approach. New Jersey: Pearson, 2005. Print. 2. http://www.polarismr.com/education/steps_index.html 3....
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Internal Data and its Research Applications
As mentioned above, there are two primary sources of secondary data: internal data and external data. Internal data is collected during the regular business operations of a company every day, which can...
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The Marketing Research Process
There are six main steps in the marketing research process (for a detailed tutorial on the entire marketing research process, click the links below, which were obtained from the Polaris Marketing...
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What is Marketing Research?
In their textbook titled, Basic Marketing Research(1), Malhotra and Peterson define marketing research (MR) as: “The systematic and objective identification, collection, analysis, dissemination, and...
View ArticleIntroduction
Despite the vast amount of reliable sources of external information available in the marketplace, existing company databases can also be utilized to gather internal information to conduct marketing...
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